Posted by Todd Rivers on February 07, 2016
Over the past few weeks, I added Montana Treasures as an RDI Studio satellite business. It's a Facebook store selling printed products that cater to outdoors enthusiasts and people who love the State of Montana.
I believe falling in love with one’s own product designs and themes makes for the best results. Since I am an avid fly fisherman and outdoorsman in love with the State of Montana, I decided it was time to create some Montana-inspired products.
I think my illustration, graphic design, and art production skills are pretty darn good at this stage of my career; so, I started out designing graphics inspired by the local scenery. With Yellowstone National Park, world class hiking, camping, backpacking, skiing, kayaking, boating, and fly fishing within minutes of my home studio, there is a wealth of inspiration too.
My first products have been fly-fishing t-shirts dedicated to the local blue ribbon trout streams, rivers, and lakes. I created hand crafted type and illustrations for three local rivers, right away…the Yellowstone, the Madison, and the Gallatin Rivers.
I want these first t-shirts to be unique, with an old school flare…something that is not ordinarily found in a contemporary fly shop. Ultimately, these t-shirts are to put the rivers and Montana on a pedestal, not the name of a fly shop or a piece of gear.
Anyone who has fished these Montana rivers will understand that it is a privilege to fish them; and, it is pretty darn cool. My first t-shirt designs are simply a trophy that you can take home with you to remind you of that river in Montana that everyone told you about and that you finally fished. It’s a humble brag that you fished Big Sky Country.
In the coming year, I look forward to creating more Montana-inspired product designs and placing them in the new Montana Treasures Facebook store. Stay tuned. In the meantime, please feel free to like the Montana Treasures Facebook store, Instagram, and Twitter accounts…All three will be getting frequent updates and inspiring photography of the local scenery and animals…my inspiration for future Gifts from Montana. :)